Do you have separate catalogs for credit and noncredit? No
Who do you send your semester catalogs to?

Please check all that apply
All college alumni
Do you purchase mailings lists when mailing your semester catalogs? Yes
Do you have a publications or marketing  department that creates printed material for you? Yes
How many catalogs do you mail out per semester? 5
What marketing do you do beyond catalog mailings? For example, ads on the side of a bus.
 
Do you advertise in newspapers? If yes how often?

A speedy evolution in Vietnam’s cosmetic trade can't be denied. There is a growing number of Vietnamese middle-class inhabitants, which ends up in the substantial growth of the cosmetic market as demand for cosmetics, especially in personal care and beauty merchandise, has elevated over the previous few years in Vietnam.

The progress of Vietnam economic system

This speedy evolution has appealed to a myriad of buyers, each local and foreign. According to a report from Nielsen, the cosmetic market in Vietnam has hit a staggering amount of VND 15 trillion (USD 704.2 million) for its annual turnover.

Opportunity of beauty business in Vietnam

This constructive end result has been additional supported by the country’s common per-capita spending in cosmetic, which is a median of USD4/particular person per 12 months. If being in comparison with one other country in Southeast Asia like Thailand that exhibits an average spending of USD20/person per yr, an enormous development potential of the beauty market in Vietnam is predicted, especially with the adjustments in behavior and preferences of the Vietnamese.

Know about Vietnam’s cosmetic market and get detailed info on the labeling, claims, packaging and advertising of beauty merchandise in Vietnam.

According to a report ready by Mintel, in 2018 the cosmetic market in Vietnam reached USD2.35 billion. When being in comparison with 2016, the cosmetic market reached solely USD 1.seventy eight billion, we will see how the beauty market in Vietnam grew considerably. Furthermore, when being in comparison with other industries, the beauty business has seen the best progress fee.

In addition, the market can also be expected to attain its full progress in the close to future because the GDP is growing by over 6% annually. It can be anticipated that Vietnam’s center-class inhabitants goes to reach 33 million by 2020.

Low home model in cosmetics

You could also be wondering the explanations behind the small market share owned by local brands in Vietnam. The major reason is the monetary functionality that's rather limited. Therefore, there isn't a means for them to pursue additional advertising activities, research and development actions in addition to advertising their cosmetic merchandise. Although the quality of the local beauty merchandise is definitely pretty much as good as the foreign ones, they do not know on the way to model and market their products.

Good news for overseas investors, the potential in investing in the beauty industry in Vietnam has increased due to the decreased tax for import of cosmetic products. The authorities of Vietnam has signed commerce agreements with many nations as an effort to bring the investment opportunities to another stage. Through the agreements, tax rates of imported cosmetics are to be reduced by maximum 5%. Here is the right opportunity for a new startup to know and create own model for cosmetics and focus on this large market to capture.

Startups can well overcome all issues over launching their very own model for cosmetics like importing merchandise from private label cosmetics manufacturers in china . Connect over internet market by simply selling online. Marketing through social media and press launch.

Requirements for Cosmetics Labeling in Vietnam

In accordance with ASEAN Cosmetic Directive, information that have to be included on the packaging label of each beauty product bought in Vietnam should cowl the next:

- Name and functions of the product, unless the offered form of product has been displayed clearly the product’s function

- Instruction of usage

- Full ingredients of the product method. All ingredients should be clearly acknowledged in accordance with the most recent worldwide nomenclatures

- The nation of origin the place the product was manufactured

- Weight and volume in British Imperial System or International System of Units

- Name and instruction of individuals or organisations in command of distributing and promoting the merchandise. They must be indicated in Vietnamese language in accordance with the investment registration certificates or enterprise registration certificates. Other info on the labeling could be written in English or Vietnamese

- Quantification is presented with weight or volume, with regard to the meter system or the British system

- Manufacturing lot number

- Date of manufacture or date of expiry must be acknowledged clearly and precisely within the format of DD/MM/YYYY or MM/YYYY. Instruction can be included with regard to product stability if necessary

- For merchandise with shelf life fewer than 30 months, the date of expiry is mandatory and should be printed on the label

- Warning assertion concerning the usage safety (if required)

All labels have to be clearly printed on the packaging, so that consumers can simply see them. Information should not be blocked or separated from the packaging of a cosmetic product. Visit on https://www.olehanavietnam.com/ to guide your order for personal label cosmetics.

How many noncredit, open enrollment registrations do you have annually? Please do not include corporate training courses? 4
What type of marketing would you like to do that you are not doing now?
 
What is your annual marketing budget? 8
What type of marketing provides you with the greatest number of enrollments or return on investment?
 
Do you have an email newsletter? Yes
Do you manage your own website content? No
Do you have a particular institution either in state or out of state that you benchmark for marketing or web ideas?
 
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